FAIR ART TRADE adheres  independently to the philoshophy and principles of the FAIRTRADE certification label 

FAIR ART TRADE / FAIR KUNSHANDEL is a platform that offers an ethical, accessible and sustainable alternative model for the general public and visual artists interested in fair and protected artwork sale transactions following the free-of-intermediaries principles. 

Fairartrade challenges the contemporary art market mechanisms, democratizing them and reducing the extra charges of intermediaries commissions to 15%.  It serves as an example that a parallel model is possible. Fairarttrade doesn´t want to earn any income with your work.  We add 15% extra charge the artist´s artwork price that the customer pays for so we can pay for the management and maintenance of the platform.  

Facilitating an accessible, direct and borderless experience

The contemporary art ecosystem and its specific rules affects and restricts the access of the general public to art acquisition, resulting in art being limited to the visual and ephemeral possession during a gallery visit experience or the book/online visualization.  However, art acquisition can extend beyond a small minority.

Fairartrade is a response to the uncontrollable current political, economic, socio-cultural and environmental transformations, embracing with loyalty and care the concept of art democratization.  

F guarantees fair art prices to the buyers and 85% profit to the producers, delivering a fair and balanced exchange for both sides.

Accessibility and ethical awareness

Ramiro Gomez, American Gardners (After David Hockney's American Collectors (Fred and Marcia Weisman) 1968), 2014

Ramiro Gomez, American Gardeners (After David Hockney's American Collectors Fred and Marcia Weisman, 1968), 201
F works to improve accessibility, raise awareness and guarantee fair art prices and fair pay for the art producers of the current art ecosystem.   At a time of unprecedented interconnectivity and intense online trade, low and average income individuals foresee the advantages of acquiring fairly priced art directly to professional visual artists engaged with the F philosophy of curated FAIR ART TRADE labelled artwork collections.

The uncertainty and economic insecurity that most professional and emerging fine art/visual artists struggle with, as well as the difficulties of most individuals to acquire reliable and consistent contemporary art, has motivated the conception of FAIR ART TRADE.

Nurturing sustainable creative ecologies

Installation view of Michael Landy´s 2010 exhibition Art Bin installed at the Southlondon Gallery. Photo: Andy Stagg Installation view of Michael Landy´s 2010 exhibition Art Bin installed at the Southlondon Gallery. Photo: Andy Stagg

The F Collections are primarily composed of “discarded” artworks that had once been part of the art making and experimentation process and that have ended up disseminated in the artists work environment.

The F artworks are beyond the concept of “remains” and they are hard to classify since they don´t strictly belong to any series or specific project.  These works were discarded at some point, and most likely haven´t been show publicly, but they have played a relevant role in the artmaking process- they contain an embryonic form.  Artists keep these pieces when they have enough space in the studio, for years, for emotional attachment reasons or because of the intrinsic value that they know they have.

F curates and carefully selects these discarded artworks (unfinished or not) with a selected proficient group of artists so as to offer them to art purchasers and collectors that understand the ethics and importance of sustainability acquiring relevant cultural signifiers/objects of our time.